What do You Need to Learn About Marketing Automation?

 

To boost income and enhance productivity, marketing and sales departments employ marketing automation to automate online marketing campaigns as well as sales activities using a sales automation app of Trackolap. We bought this revolutionary tool when we realized that employees are freed up to work on higher-order issues when repetitive jobs are properly handled by automation, and human error is decreased. Workflows can be created from scratch, customized using templates, or changed mid-campaign to improve performance.

Lead generation, nurturing, and scoring are all made easier by marketing automation, which also makes it easier to gauge the overall success of campaigns, and our sales automation and lead management features work as a cherry on the cake. Automation has a greater impact on time and money savings as a company gets bigger and more complicated. In this blog, we will discuss everything about marketing automation and how a sales automation app can boost the process further!

What is marketing automation?

Marketing automation, in its simplest form, is a collection of tools created to automate and streamline some of the most time-consuming tasks associated with modern marketing and sales activities. Automation is all about streamlining a corporate environment that is becoming far too complex, far too quickly, from automating the lead qualification process to developing a hub for digital campaign design.

You can develop a digital marketing strategy with marketing automation instead of manually sending each email, message, campaign, or post you make. A sales lead management software helps you;

●       Send email follow-ups to the hot leads.

●       With a flick of the finger, distribute your leads to the appropriate person after systematically segmenting them.

●       Keep your sales funnel clean so you can follow and analyze each lead's progress in real-time.

●       In order to chase the hot leads before they turn cold, help you mark prospects based on how likely they are to convert in your sales funnel.

You can identify your audience, create the appropriate content, and automatically start taking activities based on schedules and consumer behavior with the aid of good automation solutions.

What does Marketing Automation Software Mean?

Software that automates typical marketing chores eliminates the need for human intervention. Email marketing, lead prioritizing, sales pipeline management, and promoting advertisements are examples of typical marketing automation operations. Software for marketing automation streamlines marketing workflows, automates marketing tasks, and tracks the success of marketing campaigns.

By offering a coherent marketing database for all marketing data and contacts, this technology enables marketers to offer categorized, personalized, and responsive marketing experiences for prospects and customers.

One of the most important components of marketing automation solutions is the availability of analytics tools to evaluate the success of an entire campaign across segments and channels. Using these tools, it is possible to track the impact of campaigns on the KPIs of the marketing team, campaign investments, and corporate ROI.

How does Marketing Automation Software Work?

CRM lead management software, social media management software, content management systems, and account-based orchestration platforms are frequently integrated with marketing automation technologies. A product has to meet certain requirements in order to be included in the Marketing Automation category.

●       Automate at least two of the aforementioned: SMS, social media, email, and online advertisements

●       Give access to sophisticated email marketing tools like A/B testing, spam filter testing, scheduling, segmentation, and in-depth performance monitoring.

●       Serve as a central database for marketing data and communications

●       Give marketing campaign targets the ability to be dynamically segmented

●       After particular events, triggers, or times, get in touch with targets via various channels.

●       Manage leads, including lead nurturing and lead scoring.

●       Develop landing pages and forms to gather contact information from potential customers.

●       Don't forget to include links to revenue and/or campaign ROI in your analytics and reports that follow a campaign's whole lifecycle.

What are the Business benefits of Marketing Automation?

1.   Increase Sales Productivity

A marketing Automation Platform (MAP) helps businesses automate their marketing processes and create personalized customer experiences. It can be used to collect information about a consumer’s interests, preferences, and behavior patterns. Once this information is gathered, it can be used to target consumers with relevant content and offers. In addition, these platforms can be used to analyze and optimize campaigns across different channels. MAP platforms help businesses gain insights into how customers interact with their brand, what they want, and where they are coming from. It provides real-time analytics and reporting tools that enable companies to measure the success of their marketing efforts. Companies can use these reports to make informed decisions about future strategies to improve sales

2.    Helps you stay organized 

You must be organized if you want to manage a profitable business. Using CRM (customer relationship management) software is one of the finest methods to keep organized. All of your information is kept in one place via CRM software, making it much simpler to find everything you need at any moment. You may even set up alerts to notify you whenever specific occurrences occur. As a result, you can quickly answer phone calls and emails without having to look up information.

3.   Makes you look professional

 When you are running a small business, you need to make sure you look professional. One of the easiest ways to do that is to use CRO (customer relationship optimization) software. CRO software helps you create a professional image for your company. You can customize your website and social media pages to match your brand identity. You can also add testimonials and reviews to help boost your credibility. All of these things help you stand out from your competitors and give off the impression that you are a serious business.

4.   Improves communication

Communication is an extremely important aspect of running a successful business. Without effective communication, you will never be able to effectively market yourself and reach your target audience. However, if you are sending out mass emails to hundreds of people, then you are wasting a lot of time. Instead, you should try to communicate with your customers individually. That way, you can provide them with personalized service and stay in contact with them long after they buy from you. Trackolap’s field sales management app offers you seamless communication between various departments, sales teams, and other staff of your organization using a centralized dashboard.

5.   Reduces costs

One of the biggest problems that small businesses face is that they spend a lot of money on marketing. Unfortunately, most companies end up spending more than they should on advertising. By using marketing automation software, you can save a ton of money while still being able to promote your business. You can set up automatic campaigns that automatically send out messages to your current customers. You can also set up targeted ads that only show to people who meet specific criteria. These features allow you to focus your efforts on those who are most likely to purchase from you.

6.   Allows you to automate repetitive tasks

 There are a lot of tasks that you need to complete on a daily basis. Whether it's checking your bank account balance, paying bills, or updating your social media accounts, you probably spend hours upon hours doing these things manually. By using the best lead management software, you can automate these tasks and free up a lot of time. You can also schedule recurring tasks so that they occur automatically at regular intervals.

What are some best practices for marketing automation?

Consider the following best practices as you develop your marketing automation strategy:

●       State your objectives clearly. To convince your stakeholders to support the purchase of marketing automation software, present hard data.

●       Visualize your business processes. Use thorough flowcharts of your marketing automation process to effectively and efficiently communicate your organization's overall goals.

●       Work along with different teams. Several teams inside your organization will be impacted by your marketing automation approach. Before you start, get their opinion and buy-in.

●       Develop your content strategy. assemble a library of content. Create a message that is relevant to all phases of the customer lifecycle and is intriguing, engaging, and targeted.

●       Be prepared for a gradual rollout. The most prosperous marketing automation.

●       Get ready for database segmentation. Think about your consumer information. Consider your intentions to connect with them

●       Give yourself the best chance of success by testing early and optimizing the following block of programs.

●       Be analytical as you go. Examine what's effective and what isn't. Take advantage of the time you gain back from automation to study analytics and implement the adjustments that will help your company expand.

How TrackOlap Can Foster Your Marketing Automation?

Instead of starting with your company's requirements, concentrate first on the consumer journey. Develop processes that make the customer's transition from one touchpoint to the next by identifying prospective touchpoints that could benefit from marketing automation.

Our CRM lead management software communicates with your marketing automation program to manage contacts so that each action the customer does is recorded as a new data point, thus making the sales pipeline clutter-free.

We help you connect customers and send them automated follow-up emails to the next stage of their journey using these data points, whether it be through educational material, a salesperson, or a customer success check-in.

An effective marketing automation approach prioritizes tasks and streamlines handoffs to bring your teams together and our field staff management app leaves no stone unturned to streamline the entire project management operation.

 If you want to witness the next-gen business automation, visit us today!

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How Does Business Automation Help to Reduce Your Operational Costs?

 Business automation is the ultimate key to scaling your business without expanding expenses. A Forbes article showed that automation could save $4 million annually for businesses.

Wow!

Hold your horses now! Before automating your business, remember you need to do automation correctly. You need the right tools and strategies to automate your business to save operational costs.  

So, let’s explore how to automate business to save your money and time.

What is Business Process Automation?

The term "business process automation" (BPA) refers to the use of cutting-edge technology to complete business processes with the least amount of human involvement. 

A business process is an action—or a series of actions—used to carry out a particular organizational objective, such as creating a product, integrating new hires, or attracting new clients. 

An action frequently starts a business process, which typically involves several different business departments. 

For instance, during employee onboarding, the HR system might start a series of predefined workflow steps that configure security credentials, send welcome emails, and set up financial information in the compensation system. 

The efficiency and accuracy of each step in the business process are typically increased by automating the workflow steps.

Vital Tools Required to Automate Business Operations

There are several business automation solutions available in the market. Thus, it is hard for businesses to find the best solutions to automate operations. 

Here are the vital tools that businesses need to save operational money today: 

Sales CRM

A technology known as customer relationship management (CRM) is used to manage all conversations and relationships between your business and clients. The objective is to strengthen business ties. Sales CRM systems assist companies in maintaining contact with customers, streamlining procedures, and boosting profitability. 

When people mention sales CRM, they typically mean a device that helps productivity, sales management software , contact management, etc. 

A CRM solution lets you focus on your business's relationships with specific individuals, such as clients, service users, coworkers, or suppliers, throughout your interactions with them. This includes finding new clients, gaining their business, and maintaining and enhancing your relationship with them.

Lead Management Software

Incoming leads are qualified, examined, and nurtured as part of a systematic process called lead management to turn them into fresh business opportunities. Leads from multiple channels enter your lead management software during a typical sales process. 

After that, the leads ready for sale are turned into deals. Therefore, you must have lead management software to capitalize on prospects interested in your product or service. 

Your sales representatives can now convert more leads in less time and with less effort, thanks to TrackOlap lead management software. In addition, we have a complete solution to automate your lead management process so you can only focus on priority leads.  

Remote Team Management Software

The technology to effectively lead and manage remote employees is known as remote team management software. This typically consists of communication, processes, and technology designed to lead a productive remote workforce. 

In addition, companies that are more fully committed to successful remote workforce management frequently provide substantive training on relevant remote work topics for managers and employees.

Employee Efficiency Software

Employee efficiency software provides real-time information on employee productivity and the time it takes to complete assigned tasks. The data analyzes employee behavior and records task-based timelines to measure employee productivity during working hours. 

As a result, it assists employees in managing their workload to achieve the best results possible while also allowing managers to track their direct reports using software applications and measure employee performance - with the ultimate goal of improving employee performance. 

Such software assists team managers and business owners optimize and refining employee engagement and developing innovative methods to streamline tasks that save time and money while delivering maximum ROI.

Project Management Software

Project management software is a project planning, scheduling, resource allocation, and change management tool. It enables project managers (PMs), stakeholders, and users to control costs and manage budgets, as well as quality management and documentation. It can also be used as an administration system. Collaboration and communication among project stakeholders are also facilitated by project management software .

Things to Consider Before Getting Business Automation Solutions 

To find the best solutions to automate your business, you must consider the following things:

Understand your business needs

Almost every business can benefit from automation, but selecting a platform is easier when you know which activities and departments are most in need. For example, surveying your employees is a great start to determine which department operations are the most error-prone, where employees' time is wasted, and where the most bottlenecks exist. 

This could be document preparation or processing, email communication, invoice review, or other tasks required to keep your company running smoothly.

User-friendly interface 

Platforms that require a lot of coding necessitate using tech-savvy employees, often from the IT department. If your IT staff is small or has a backlog of orders, the implementation may stall, preventing you from achieving the ROI as quickly as possible. 

When implementing and expanding an Business automation solution across teams, departments, and branches, look for a platform that provides a good user experience, requires little to no coding, and is simple for any employee, regardless of technical knowledge. 

This allows your automation to scale up more quickly. It also enables department specialists with the most in-depth understanding of manual process issues to resolve them more quickly.

Easy to scale

Automation streamlines your processes and, as a result, enables your growth. However, as your company grows, automation is only as good as its ability to expand in volume and other aspects of your business. 

A cloud-based, flexible platform that serves your industry and its various processes is better suited to meet this demand than its on-premises, point-solution predecessor. Your automation should be tailored to your business and the specific needs that must be met.

Seamless integration

As your business grows, you may rely on outdated procedures, systems, and software that made sense when they were first implemented but no longer meet your needs as your business has evolved. Removing and replacing those systems takes a long time, a significant initial investment, and the ROI is not immediate. 

The ideal automation solution should integrate with your current systems, such as email, marketing automation, sales database, project management tools, and others. This way, you can continue using the infrastructure you've already invested in while optimizing it with automation technologies.

How Can Automation Save Your Operational Costs?

Now, let’s see how business automation can reduce your management and operational costs: 

Free up your team’s time

One of the most common complaints your employees may have is that there aren't enough daily hours to complete everything. Suppose you haven't automated at least some of your business processes. In that case, your employees are probably overworked, from filling out reports to answering the same four questions for clients - and where there's overwork, there's burnout. 

By automating the most basic tasks, you can free up your team's time to focus on what machines can't: brainstorming, intricate customer service, and selling your services to new clients. It also implies that if you are prone to work stacking, you may not need to hire additional workers. Instead, your company will thrive if your employees are content.

Eliminate errors

No matter how experienced your team is, mistakes will be made; it's the nature of humanity. Rather than being concerned about the possibility of things going wrong, consider automating the things you can't risk going wrong, such as fulfilling customer requests and orders. 

Automating stock taking, supply management, or even more complex customer-facing processes can reduce the likelihood that something goes wrong and an unhappy customer vents on social media.

Go paperless

Aside from being bad for the environment, your company could probably benefit from less paperwork, not to mention less printer ink! In addition, most automation software pushes all your processes to the cloud, allowing easier access to all the relevant information you require while saving money.

Optimize your business operations

Most businesses will have one area where time seems to stand still, and determining what that area is critical to increasing productivity and reducing unnecessary expenses. Monitoring will help you figure that out, but once you know where you're going wrong, automation can help you smooth out a new approach to working out the teething problems in the way you run your business. 

For example, if you've noticed that administrative tasks and payroll consume a large portion of your working day and your company is too small to have a dedicated department, automating the payroll and administration processes can free up a significant amount of time for you to devote to other tasks.

An Intelligent Business Automation Solution: TrackOlap

We understand how essential it is to keep your operating costs low at TrackOlap . We can assist you in implementing cost-cutting strategies throughout your entire organization. 

Our process automation tool can help reduce operating costs in Invoicing, Employee Tracking, Project Management, Human Resources, etc. 

Our solutions work in tandem with the business applications you already use. This allows you to extend the usefulness of legacy programs that would otherwise be too expensive to keep.

To know more, you can Book a consultation call Now with our team anytime. 

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How Should We Tackle Post-COVID Low Employee Retention?

 It is essential to ensure your leaders and managers know the factors driving the Great Resignation trend to retain great talent. The Great Resignation seems to reflect people transitioning to occupations, that better match their ideals and provide more flexible options, rather than people quitting their positions.

Lack of diversity, equity and inclusion measures, workers feeling disrespected, or unethical activity occurring within the organization are all examples of toxic work environments. Several workers claim that their response to the COVID-19 outbreak caused them to leave their employers.

Your employee retention rate might be increased by offering remote working options or more flexible working hours. According to research, companies that support this choice see a 25% lower rate of employee turnover than those that don't. Employee satisfaction is considerably increased by remote working.

Watch Video:- Sales CRM Overview | Priority in CRM software 

This model is more sustainable due to the large number of highly skilled workers who, for various reasons, are unable to commit their whole effort to work in an office.

Trackolap’s field employee monitoring app, let managers assign tasks, track productivity, arrange online meetings, and track leaves online with an analytical dashboard to promote flexible work culture.

What does Employee Retention mean in HR?

Employee Retention is the capacity of an organization to retain its staff. With the correct procedures and tactics, you can stop top talents from leaving, regardless of your high or low turnover rate. Paying your employees should be your first step.

What is the Importance of Employee Retention?

All HR and Operations Managers should be focused on retaining their current workforce. Employers must pay many costs when an employee leaves, including the price of hiring, onboarding, and training a replacement.

Money: Your business loses money due to high turnover. According to research, replacing a worker can cost 1.5 to 2 times that person's pay. This process comprises finding new employees, integrating them into the team, assisting them in catching up, and training them.

Loyalty: People will begin to consider leaving themselves as they watch team members go.

Engagement: People departing indicates low employee engagement, which you should address. Other than merely losing customers, this has even more repercussions on your business. It can have an impact on a variety of factors, including productivity, product quality, and employee safety.

Culture: It would be best if you were concerned about how turnover might impact the culture of your business. After all, people are what make up culture.

What are the Best Strategies for Employee Retention?

Employer retention is a growing concern for organizations looking for talent. 16% of Gen Z and Millennial workers have left a job because they thought the technology offered was subpar.

Optimizing The Onboarding Process

Although it's frequently disregarded, onboarding can impact talent retention. Companies collaborating with their staff to develop flexible, individual onboarding strategies experience higher success and provide new hires a sense of security in their roles.

According to recent data on employee retention, 31% of 1,000 workers left their positions fewer than six months after they began work. Onboarding issues and unclear job expectations were two of the reasons highlighted for quitting. 

Companies can leverage Human Resource Software to prepare employees for their new roles; the onboarding process should also provide sound knowledge about the business, its culture, and values. 

Additionally, once workers complete the training phase, the support provided during onboarding shouldn't end. In the long run, new hires can learn and acclimatize more easily if assistance and care are maintained with them over time.

By automating routine tasks like training, tracking absences, and holiday pay, HR software helps you save time. Additionally, it can assist you in streamlining procedures to boost overall performance and work management.

Remote And Hybrid Prospects

Working from home or in a hybrid setting will remain popular after the pandemic. Although these new working arrangements provide employees greater flexibility, there are drawbacks. Employees could feel less involved in the virtual workplace, and managers might feel they have less influence over their staff. 

To overcome these drawbacks, you can use our Employee Monitoring Software. This software examines the applications and websites used or accessed on the employees' computers. It offers in-depth analytical reports on the team member's productivity, 

In nutshell, by enhancing businesses' ability to oversee employees, employee monitoring software makes sure that workers adh ere to best practices for work-related activities, access to confidential company information, and security.

Work-Life Balance

Members of your team may believe they are expected to be always available whether they work remotely, in hybrid mode, or on separate schedules. As a result, the line separating work and personal life may become fuzzier, which may eventually impact employee engagement.

You can overcome these difficulties through planning. You must concentrate on the project's inception, planning, execution, monitoring, and closure to manage it successfully. And the project management tool TrackOlap can automate all of these processes. Thus, helping both organizations and employees to grow. 

Nearly 66% of workers acknowledge that they do not have the necessary work-life balance, and nearly 53% of workers believe that this is necessary for their overall welfare - according to Fingerprint for Success.

Professional Development Opportunities

Re-skilling and up-skilling will be crucial for many firms so that employees may develop alongside the company. Reskilling is beneficial for lowering the cost of hiring new personnel and preparing staff members for positions of greater responsibility within the business.

Employees frequently mention opportunities for learning and growth when asked what they want. Most workers desire to keep growing personally and in terms of their knowledge and abilities. 

Performance Feedback

The yearly performance review is being replaced with more frequent meetings with team members by many businesses. Discuss your employees' short- and long-term professional goals during these one-on-one meetings, and assist them in imagining their futures with the business. 

While it's a wise idea to make commitments you can't meet, brainstorm with a partner about potential future career paths and create a workable plan for reaching your goals.

Trackolap enables managers to identify the accomplishments and capabilities of employees, compare their ratings to those of the employees, and serve as a wonderful platform for candid communication.

Upgrade Employee Wellness Benefits

Use survey data to determine which health and wellness initiatives are essential to your staff to increase their engagement and satisfaction in your organization. Due to the epidemic, there is more of an emphasis on wellness and total health in the workplace, including physical, emotional, and financial wellbeing.

Maintain Open channels of Communication

Many of your staff members might be adjusting to their first remote job and the absence of face-to-face interaction. Make sure they feel a part of the team by using multiple forms of Communication. 

For better Communication, conduct Regular all-staff gatherings and Manager check-ins every week or every two weeks. 

You can accomplish the whole process from arranging online meetings to assigning tasks at different time zones with Sales CRM Software . 

Offer Salary on time

Employee retention isn't always about the money. For instance, some white-collar workers have stated that they would be ready to give up a percentage of their pay in exchange for the ability to continue working from home.

All aspects of an employee's compensation computation, such as wages, deductions, other expenses, net pay, bonuses, and the creation of payslips, are automated using Online Payroll Management systems.

Employee Rewarding Programs

Rewards, which can be both material and intangible, are a method to express your appreciation for the hard work of your staff. Employee Rewarding Programs can lower turnover rates by up to 31%.

Financial compensation like gift cards or bonuses are examples of tangible benefits. These incentives are effective short-term motivators. They take advantage of extrinsic motivation or the tendency for people to perform in reaction to rewards from without.

Company Culture

Company culture is the atmosphere generated in a certain workplace and includes the attitudes, values, and conduct of the business and its personnel. Building a positive company culture improves relations, encourages open dialogue, boosts morale, and increases productivity.

Businesses have found that fostering a workplace learning culture is a highly effective strategy to boost employee morale and keep talent before and after the labor shortage.

Increase Employee Engagement And Reduce Turnover

Retaining employees is crucial to the smooth running of a successful company. As the pandemic has affected many employees, businesses must correctly demonstrate that they value their employees' time and energy.

It would be best if you kept an eye on the following KPIs as part of your employee retention strategy:

● Keep track of unfilled versus filled roles.

● Transfers or promotions are contributors to the typical turnover.

● The average tenure of your employees.

Final Thoughts

In the post-pandemic era, employee engagement is no longer a choice but a critical business strategy to increase your company's appeal to current and potential employees. In difficult circumstances like these, leaders' best thing to do for their staff is to be sympathetic, kind, encouraging, patient, and adaptable.

Employees are more likely to emerge from a crisis stronger and more determined to face upcoming problems if you place them at the core of your business management. To increase employee retention with a healthy work-life balance, get in touch with us today!  

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