Marketing automation and inbound marketing are two distinct concepts and practices. But curiously, you can combine them to generate steady B2B business. Both have similar leverage methods to achieve their objectives, such as emailing, blogging, messaging, and social networking platforms. While some may argue that one is superior to the other, the fact is that when both are employed together, you have the opportunity to use both tactics.
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Due to its capacity to generate more fantastic results while allowing marketing experts to concentrate on the larger picture, marketing automation is growing in popularity every year. Many businesses have even invested in the sales tracking app of Trackolap to seamless the marketing automation process, tracing jobs while their staff works on high-priority lists.
So, if marketing automation assists in generating increased
revenue, what is inbound marketing, and why is it required?
What Exactly is Inbound Marketing?
Inbound marketing is a strategy for producing valuable content that meets the demands of your target audience and, as a result, promotes long-term partnerships. Your customers are loyal to you because you offer them the required services. Inbound marketing is about delivering the answers your target audience is looking for, in simple words.
These solutions do not have to be in a single format; they can
be delivered through various channels and platforms tailored to engage with
potential purchasers. Some Lead Tracking Software can help organizations get the information they need about their
prospective customers and support them further.
What are the Various Inbound Marketing Contents?
The listed below are prevalent, and you may wonder how they will
affect inbound marketing. To be honest, it probably can. Everything depends on
how nicely the content is created. Despite their general use, they can provide
sufficient material to convert a customer into a possible buyer. Inbound
marketing is nothing more than catering to your customers' wants.
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Blog posts
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Videos
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Research
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E-books and white papers
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Webinars
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Social media
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Infographics
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News articles
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SlideShare
How to use Inbound Marketing?
According to HubSpot, you can use Inbound marketing in three different ways:
Attracting the customer: Attracting the consumer means attracting the correct people with information and discussions that establish or show your trustworthiness and loyalty.
Engaging the customer: Once a customer has been attracted, it is critical to keep them engaged. It would be beneficial if you didn't lose their attention and instead gave them information and answers to their crucial issue.
Delighting the customer: This is the
stage in which you give your customer complete control over their purchase's
success and enjoyment.
What are the Inbound Marketing Strategies for B2B?
Boost your Content Marketing Initiatives to produce Leads
First Page Sage's study shows that inbound lead generation strategies that draw potential clients with exciting and helpful content give B2B businesses a high level of exposure to their potential leads at a comparatively low cost. Effective content also presents B2B businesses as valuable resources, thought leaders, and trustworthy advisors in the eyes of potential customers.
Work
with a Marketing Firm
While utilizing their internal resources more efficiently,
marketing firms provide SMBs with access to top-tier marketing capabilities and
capacity. 63% of B2B marketers say they outsource all or part of their
marketing efforts to a content marketing firm.
Automate
your Marketing
You may set up your customer relationship management (CRM)
system to automatically send highly targeted and personalized marketing emails
to help create leads and nurture current ones using Trackolap CRM lead management software. With task
management software, you can track tasks from start to finish, subtasks can be
assigned to team members, and deadlines can be set to guarantee projects are
completed on time.
What is the Impact of Marketing Automation on B2B Revenue?
According to a SharpSpring Investor Presentation, the US marketing automation software sector is expected to expand by more than 20% to $12.3 billion in 2022. Approximately 96% of marketers have adopted a marketing automation platform, with about 50% of those firms adopting these platforms for the first time in the previous four years.
As previously said, various firms are investing in marketing automation platforms as well as the best lead management software to improve the efficiency and performance of their workforce.
According to a survey, A/B testing is the most
favored marketing activity or tool used by the marketing department to create a
personalized customer experience. Over the next two years, 21% of marketing
leaders plan to use a marketing automation platform – Salesforce "State of
Marketing."
Why do Inbound Marketing and Marketing Automation Complement One
Another So Well?
The optimum combination for any firm is inbound marketing and marketing automation. It will help the firm to breathe and be more adaptable while communicating with customers through several channels. It covers everything from traffic generation through lead capture, lead nurturing, and customer retention. Compared to the beginning of 2011, there are over 11 times more b2b companies using marketing automation.
How can Inbound Marketing and Marketing Automation Both Collaborate?
Developing Sales Leads
Inbound marketing is the ideal method for attracting potential buyers and converting them into leads. However, simply becoming a lead will not result in them becoming buyers. It is critical to nurture them for them to become your consumers. The inbound marketing and marketing automation teams collaborate on this process. Marketing automation allows you to collect extra data on your leads via various platforms, such as surveys and polls.
You can save these details in lead management tools, from which personalized communications can
be sent to them via email, social media platforms, and other means. As a result
of combining them, every lead that enters your system will receive a
personalized message rather than a generic mass message that people may not
even want to open.
Incoming Leads can be scored
using Marketing Automation
Each lead may not be equal and hence requires a different level of therapy. Lead scoring can assist in nurturing and prioritizing those who may convert sooner or faster than others. Marketing automation can help in the real-time scoring of these leads as they interact with your websites, emails, and marketing materials.
In a nutshell, lead scoring is a process for ranking prospects
based on their perceived value to your firm. Advanced data marketing automation
is particularly effective in assisting with lead scoring.
Inbound B2B leads are
typically broad
In contrast to outgoing leads, where you pick who to call and deliver messages to, inbound leads work differently. Content creation aids in converting visitors into potential leads, but not everyone who visits your site is a targeted audience; there may be people who become leads without interest in your products or services.
When a message is provided to someone who is not interested as a prospect right now but becomes a lead by mistake, the person may later become a toxic lead rather than a potential lead. Here, marketing automation enables you to learn more about your tips and deliver the appropriate information and messaging based on their scenario.
When used with inbound marketing, marketing automation can help you better understand your potential leads. As a result, you will be able to deliver the relevant messages to the right people, as you can sort the incoming or inbound leads according to your preferences.
How Sales Automation Software Helps You Boost Lead Generations and Marketing Automation
The repetitive tasks involved in lead generation, sales pipelines, and follow-up can be eliminated with the sales force automation of Trackolap. The benefits of sales and marketing automation combined go beyond automating tedious operations, including time and energy savings and increased income.
1. Sales automation software helps increase sales & marketing
The first benefit of using sales automation software is that it increases sales. If your business does not have any kind of automated system in place, then you are missing out on a lot of potential customers. You may think that you already have a good customer base, but if you don't have any kind of automated way to follow up with them, then you are losing a lot of money. Make sure to keep in touch with your customers and let them know what else you have coming down the pipeline. Once you do that, you can build a relationship with your customer and repeat business.
2. Increases productivity
Another benefit of sales automation software is that you can use it to increase productivity. If you have a team of people working together, then you need to make sure that everyone knows what they should be doing. If you have a manual method of following up with customers, you will lose a lot of time trying to figure out who did what. By implementing Trackolap’s sales automation software, you can assign tasks to each person and then track everything that happens. This makes it much easier to manage your workflow and ensure that you are getting things done efficiently.
3. Helps you stay organized
If you want to run a successful business, then you need to be organized. One of the best ways to stay organized is to use CRM (customer relationship management) software. CRM software keeps all of your information in one central location, making it much easier to find anything you need at any given time. You can even set up alerts so that you are notified whenever certain events happen. This means that you can quickly respond to emails and phone calls without having to go searching for information.
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