Mostly, SaaS companies are so busy boosting their customers' experience that they won't even think about their employee experience. And this is the main reason behind a poor employer's brand in most companies. But what's the employer's brand ? Well, an employer's brand means your company's reputation among your employees and potential employees. Today, if you want highly talented people to work for your organization, you have to build a strong employer's brand. For example, do you know why people today are eager to work for companies like Microsoft, Apple, or IBM? That's because these companies have built a powerful employer's brand. You can check out Microsoft's Instagram page to see how they promote workplace diversity, harmony, and positive company culture through their posts. Now, these companies are big with large budgets to market their employer's brand strategies, which not every company can afford. And for these small co...
TrackOlap is an Employee Efficiency Platform connecting things to Business.