With a constantly evolving business landscape, advanced technology is shaping the way businesses manage varied operations. This means companies can now streamline sales strategies and record field employees’ activities in real time via GPS-infused software—a field sales tracker.
What if we told you that by implementing a field force automation solution , businesses can bring efficiency into sales reps and leverage the advantage of gaining a competitive edge? Yes, you heard it right! TrackOlap aids sales managers in optimizing routes, identifying opportunities, streamlining lead management, and more through live location monitoring software.
Sounds interesting? In this blog, we will explore more aspects highlighting ways to stay ahead of the competition through a streamlined sales live location tracking software.
Why Do Businesses Need Field Sales Tracker?
A field force automation solution is a robust tool that assists businesses in optimizing sales operations, enhancing efficiency, and driving better revenue. By offering real-time insights into sales activities and performance, TrackOlap allows organizations to make insightful data-driven business decisions, streamline sales strategies based on detailed reports, and take the right actions at the right time to stay ahead of the curve.
In a fast-paced landscape, customer needs and expectations are constantly evolving. A field sales tracker plays a crucial role for businesses to leverage the right opportunities and streamline sales operations seamlessly. Let us have a closer look at the top features of GPS-based tools for your better understanding.
1. Real-time GPS Tracking
A field force automation solution offers real-time accessibility to managers by enabling them to track every employee’s movements and overall activities instantly through a map view of the routes. In addition, businesses can access insights on factors such as fuel usage, overall distance traveled by each employee, idle time tracking, overspeeding, and similar aspects to ensure compliance through a GPS tool.
For example, you can save the time of your field employees by optimizing routes by accessing insights extracted from real-time tracking or a field sales tracker, accessing updates instantly, eliminating the need for constant follow-ups, and communicating with employees seamlessly to divert their tasks in an emergency.
2. Enhanced Sales Efficiency
The unique features of sales rep tracking software enable businesses to optimize their entire workflow and sales operations effectively. It can be referred to as a centralized suite wherein managers can access insights on assigning relevant tasks, tracking activities, managing field force with real-time monitoring, optimizing routes to save time, and grabbing maximum opportunities at the right time.
In addition, businesses can leverage sales live location tracking to track fuel usage, simplify payroll management or reimbursement, automate availability of attendance management for field force, and more aspects.
3. Boosted Customer Satisfaction
Whether you are a product—or service-driven organization, customer service is one of the essential parts of a successful business. You can focus on meeting consumers' needs and expectations by streamlining sales or lead management strategies through cutting-edge technologies like sales rep tracking software.
In addition, using a field sales tracker, businesses can en hance sales performance by identifying patterns and loopholes in previous strategies and bringing efficiency into the workflow. Improved efficiency means improving or accelerating services or delivery to your clients or customers. By accessing real-time details of employees' movements, you can easily respond or update customers with estimated delivery time.
In addition, data-driven insights accessed through GPS tracking allow business owners to gain more awareness of what is happening in the field. Why were potential targets not achieved? How can you improve lead conversion rates or sales performance? If you consider re-aligning sales strategies without reliable insights, you will end up doing guesswork alone, which may cause you to miss quality opportunities.
4. Practical Sales Operation Expense Assessment
Analyzing sales costs can be challenging when you lack visibility into the sales reps and have vague details via follow-ups or manual reports. Well, you don't have to struggle with acquiring reliable insights anymore! Automated software like a field force automation solution enables sales managers to track sales activities, fuel usage, idle time, distance traveled, and similar aspects.
For instance, if you realize that taking a long route or routes with constant traffic conditions results in delayed services or delivery and additional fuel usage, you can optimize the route and assign tasks based on a new route that is catered to simplify the jobs of field force and cut off unnecessary costs.
How can Businesses Gain a Competitive Edge with Field Sales Tracker?
Businesses can stay ahead of the competition by implementing centralized solutions like sales live location tracking with a range of robust features. These solutions allow organizations to enhance sales operational efficiency and boost sales performance through visibility and real-time tracking of varied field activities.
In addition, businesses can quickly improve resource allocation, maintain transparency with field employees, improve sales strategies, and meet market trends effectively with detailed data-driven insights. Let us look at a few techniques that can help varied businesses drive growth effortlessly.
1. Gain Effective Customer Insights
When your field employees interact with customers or potential leads face-to-face, they can gather effective details such as customer preferences, pain points, valuable feedback on your product or services, and their expectations and needs. This data can serve as a valuable insight to improve further sales reps, customize customer experience, improve lead management, and build better relationships with customers.
However, collecting data alone won't help you improve strategies; analyzing and converting insights into actionable strategies is important to drive effective sales outcomes.
Listen to customers carefully: Encourage your field employees to listen when interacting and communicating with customers, as it can help in acquiring valuable information
Evaluate and Implement: Along with real-time tracking, organize and streamline customer data or forms acquired to adequately take accurate actions.
Customer interaction with customers: Enhance the lead management process and customize varied customer interactions through detailed insights.
Share customer insights: Share insights with your field employees to help them improve how they interact with customers to enhance services and further strategies.
2. Streamline Sales Performance
More than optimizing sales, tracking and improving sales performance becomes a considerable task when you cannot access accurate data. On the other hand, having realistic data and insights acquired through field force automation solutions aids in identifying top sales employee performers, analyzing sales strategies' effectiveness, and offering specific training to employees to improve performance over time.
Here’s how you can effectively improve sales performance with sales live location tracking software:
Set clear & realistic goals: Set clear and measurable for every sales strategy and align these objectives while monitoring field activities and measuring outcomes.
Access centralized dashboard: TrackOlap enables businesses to keep a record of varied aspects under one platform, tracking results, comparing sales performance with previous months, and taking accurate actions accordingly.
Rely on data-driven reports: The success of a sales strategy varies on multiple factors, like assessing the cost for fuel usage, distance traveled, overall sales efficiency, average lead conversion rate, repetitive sales, and more, which can be acquired through TrackOlap’s insightful reports within a few clicks.
3. Improve Sales Planning
Measuring the effectiveness of business strategies and sales performance requires streamlining history data from the previous month to evaluate patterns and the growth graph of any business. In addition, it aids in understanding market trends, patterns in sales reps, customer demands, and more. Based on these insights acquired through sales rep tracking software, you can set effective targets, re-align resource allocation, and take better actions.
However, sales planning or forecasting isn't a one-time activity, but it demands continuous tracking and evaluation to adjust sales strategies with evolving market trends and customer preferences.
Utilize historical insights: Utilize the previous month’s sales performance data to compare outcomes or improve strategies
Identify market trends: To gain a competitive advantage, understanding market trends is essential while planning effective sales targets and strategies
Update field employees: Based on re-aligned strategies or evolving market trends, update your field employees to leverage valuable insights to attract better leads and satisfy customers with better quality services or swift delivery
Set clear sales targets: By accessing the previous month’s sales report, identify recurring mistakes and loopholes, improve strategies with realistic targets, and accordingly consider allocating tasks.
4. Conduct Competitive Evaluation
To gain competitive advantage and maximize business growth, businesses must evaluate varied market details and competitors' strategies and identify opportunities to differentiate their brands from others. While data-driven insights can help them stay ahead of the curve, they should explore a few factors to perform better analysis.
Understand competitors: Utilize market research-based insights to gain information and strategies for your competitors.
Stay updated: Consider conducting competitive analysis regularly to stay updated with the trends
Leverage insights & improve performance: Based on the analysis, historical data, live tracking, and data-driven insights identify areas of improvements, grab opportunities with improving sales performance and customer experience to drive growth
Final Takeaway
A field sales tracker can be a game-changer for your sales rep strategy. It aids in tracking varied activities to identify patterns, trends, loopholes, and a range of other data. This approach can help enhance strategy, sales performance, lead management, and more to stay ahead of the curve effectively.
Explore more about live tracking tools by connecting with our experts or asking for a demo immediately !
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